The addwish business solution are offering 3 different types of campaign.
- One to 100% automate the use of personalised content recommendations in your recurring newsletter activities, this being Auto campaigns
- One to extend your current system based transactional email activities with personalised content, this being Rolling campaigns.
- Finally, a classic way to simple create a one-off manual campaign to embed in a single newsletter, this is called Manual campaigns.
Auto campaigns are putting your personalised content in your newsletters on auto pilot.
All you have to do, are simply to define a campaign configuration, embed this in your newsletter template - then we’ll make sure to automatically create a new campaign every time you send out a new newsletter through your existing newsletter platform. No need to manually create or do anything in the addwish business admin.
Important: Auto campaigns depend on specific triggers (a unique campaign ID merge tag) in the newsletter platforms - that is why Auto campaigns are only supported on some Newsletter platforms.
Currently supported platforms:
- Campaign Monitor
Here's a guide on how to set up your first Auto campaign configuration.
Rolling campaigns are designed, for you to use in you existing transactional emails - that could be you system emails like “forgot password”, “you order has been shipped” notifications etc., by extending these emails with personalised product recommendations - e.g. based on past purchasing or browsing behaviour.
The key in Rolling campaigns are, that you simply set them up once, embed them in your transactional emails - then they’ll simple keep on going, by automatically updating everything related you your products (discovering price changes, new products you add etc.) as well as keeping the customer profile up to date (keeping track of browsing and purchasing history).
You simple have to choose the frequency that already displayed content should be locked - then we’ll automatically show fresh and new recommendations to the same user, after your specified time period.
Here's a guide on how to set up your first Rolling campaign.
Manual campaign are simply a classic way, to create a one-off campaign to embed once in a single newsletter.
Here you’ll have to set up the campaign every time you need to send out a new newsletter.
Here's a guide on how to create your first manual campaign.