What is personalization?
Personalization is the digital equivalent of being greeted by a shop assistant who knows you well and can point you in the direction of a new product that you’ll love. It’s marketing targeted to an audience of one: each customer. That’s why it’s called personalization: it means that every person who visits your webshop experiences it in a unique way!
How does it work?
We continuously collect data about the customers who visit your webshop. This includes their demographic data, as well as browsing history and behavior on the site. We use state-of-the-art algorithmic technology to analyze this data and compare it to the data from the whole of your site.
This data analysis allows us to create unique product recommendations for every user who visits your webshop. We can predict which products are most relevant to them and which ones they are most likely to buy. These recommendations are highly accurate. Using a combination of this data and your understanding of customers – you can decide which marketing strategy is best to target them. Then, addwish automatically generates recommendations based on your data and choice of marketing strategy.
Customers are much more likely to click on and purchase products that have was recommended by the addwish engine compared to the ones that have been manually selected by webshop owners because they are so much more accurate. addwish can predict with certainty which products customers are likely to buy next.
By changing customers’ experience of your webshop you can change their behavior. You can also help to differentiate your brand and create an amazing customer experience which will keep customers coming back for more. This is how personalization can contribute to boosting your overall business performance.
What’s different about addwish?
Unlike our competitors, we don’t just offer a plug and play option. We custom-build a complete personalization solution to suit your business and ideas. We don’t have strict requirements about how you currently manage your data – we’re flexible in creating solutions that work for you, so it’s easy to get started using addwish.
We take responsibility for how our tools work on your webshop, so if something goes wrong, you won’t be on your own. This makes addwish a great solution for webshop owners who are running both big and small businesses as you are not required to handle the technological side of things – unless you want to, of course!
This will free up time for you to focus on what’s important to you: running your business. You can rest assured that your product recommendations are automatically working without you needing to use energy on manually uploading new ones, or worrying about updating them. Addwish is a simple solution for personalizing your webshop.